1 Corinthians 13:5 “It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs.”

Love is not self-seeking. To understand this concept one just has to look at the progression of magazine names over the years. We went from Time, to Life, to People, to Us, to Self. “Because of the increase of wickedness, the love of most will grow cold.” Matthew 24:12. Our preoccupation with self is a booming industry. In 2016, the U.S. self-help industry was worth about $9.9 billion dollars. Toby Keith has a song entitled, “I Wanna Talk about Me”. Our culture celebrates the individual over the collective, our uniqueness rather than what we have in common. The result is a selfish society that is offended whenever we don’t get our way and only counts how much it is going to cost me rather than the greater good that is at stake.

But love isn’t that way. Love is not self-seeking. Love pursues others. Love is others focused. Love gives to others. Love helps carry the burden for others. Love encourages, strengthens, and cares for others. Love is all about those on the receiving end. Love never asks the question, “What’s in it for me?” Or “Is it worth it?” Love is not something that you can store up for yourself. As Michael W. Smith sings, “Love isn’t love ’til you give it away!”

In what ways has your love been self-seeking? Is there a selfish aspect to how you love? If you were to ask your spouse or best friend, what would they say? How can you be more others focused in the way you love today?